Project summary
Kajol R Paswwan is a professional makeup artist offering bridal and client bookings alongside makeup courses. Re NuTech Solutions manages her paid lead-generation campaigns on Meta and Google, with leads flowing in real time into a dedicated CRM through Meta Lead Ads integration.
01 · The challenge
What Kajol R Paswwan needed to solve
- High-ticket bridal bookings needing qualified leads
- Separate funnels for makeup services and courses
- Leads from ads getting lost in DMs and spreadsheets
- Measuring which campaigns actually convert
02 · Our approach
How Re NuTech solved it
We built a full-funnel plan for her makeup-artist bookings — portfolio creatives, lead-form campaigns on Facebook and Instagram, and search campaigns for high-intent bridal searches — kept separate from her course campaigns.
Every lead from Meta Lead Ads is pushed through a webhook into Kartaa CRM, a multi-organisation lead CRM built by Re NuTech, where the team assigns, follows up and tracks conversions by campaign.
03 · What we delivered
Scope of work
Lead-gen strategy
Funnel, platforms and budget plan.
Meta lead campaigns
Bridal and client booking campaigns.
Google search
High-intent bridal makeup searches.
Creatives
Portfolio-led ads and reels.
CRM integration
Meta Lead Ads synced via webhook.
Reporting
Cost per lead and conversions by campaign.
Technology & tools
- Meta Ads Manager
- Google Ads
- Meta Lead Ads webhooks
- Laravel CRM
04 · Delivery
Project phases
- 1
Plan
Funnel and budget.
- 2
Launch
Campaigns and creatives.
- 3
Integrate
Leads into the CRM.
- 4
Optimise
Weekly optimisation and reports.
05 · Outcome
Results for Kajol R Paswwan
Steady flow of bridal and client enquiries
No leads lost between ad and follow-up
Clear view of which campaigns convert
Separate, measurable funnels for services and courses
