Project summary
Crispio is a flavoured makhana (fox nut) snack brand from 360Mart Trading. Re NuTech Solutions built its eCommerce website from scratch in Core PHP — with Cashfree payments, coupons, a blog and abandoned-cart recovery — and set up Meta Pixel and Conversions API for D2C marketing.
01 · The challenge
What Crispio needed to solve
- Launching a new D2C snack brand online
- Fast, trustworthy checkout for impulse purchases
- Recovering shoppers who left without buying
- Accurate tracking for Meta campaigns
02 · Our approach
How Re NuTech solved it
We built a lightweight Core PHP store from scratch in Crispio’s brand colours, with an admin panel, a product media gallery, SEO-friendly URLs, a coupon system, policy pages and HTML order emails.
Cashfree handles payments. For growth we added a blog, abandoned-cart recovery and Meta Pixel with the Conversions API, so the brand can run Meta campaigns with reliable attribution.
03 · What we delivered
Scope of work
Custom storefront
Brand-led, fast-loading product pages.
Cashfree payments
UPI, cards and wallets at checkout.
Coupons & offers
Flexible discount codes for campaigns.
Abandoned cart
Automated reminders to recover sales.
Blog
Content for SEO and brand storytelling.
Meta Pixel + CAPI
Reliable conversion tracking for ads.
Technology & tools
- Core PHP
- MySQL
- Cashfree
- Meta CAPI
- .htaccess SEO URLs
04 · Delivery
Project phases
- 1
Brand & UX
Store design in brand colours.
- 2
Build
Store, admin and payments.
- 3
Growth features
Coupons, blog and cart recovery.
- 4
Marketing setup
Pixel, CAPI and campaigns.
05 · Outcome
Results for Crispio
A D2C channel launched for a new snack brand
Smooth mobile checkout with Indian payment options
Automated abandoned-cart recovery
Ad tracking ready for Meta campaigns
